{"id":14102,"date":"2025-10-15T16:47:08","date_gmt":"2025-10-15T21:47:08","guid":{"rendered":"https:\/\/sociallifemagazine.com\/?p=14102"},"modified":"2026-03-13T10:12:24","modified_gmt":"2026-03-13T15:12:24","slug":"isabelle-bscher-on-miro-anh-duong-and-richard-phillipss-oscar-portraits","status":"publish","type":"post","link":"https:\/\/sociallifemagazine.com\/articles\/isabelle-bscher-on-miro-anh-duong-and-richard-phillipss-oscar-portraits\/","title":{"rendered":"Isabelle Bscher &#8211;  The World\u2019s Most Glamorous Gallerist"},"content":{"rendered":"<p style=\"text-align: center;\">By Jeremy Murphy<\/p>\n<p>&nbsp;<\/p>\n<p>Helmed by third-generation gallerist Isabelle Bscher, Zurich-based Galerie Gmurzynska continues to blend personal instinct with global strategy. Though Galerie Gmurzynska is headquartered in Zurich and deeply rooted in European modernism, its footprint in the U.S. is expanding. After opening a location on New York\u2019s Upper East Side in 2018, the gallery is preparing to mark its 60th anniversary with the unveiling of a new space in Manhattan this fall.<\/p>\n<p>\u201cWe\u2019re so excited to open a new space in New York,\u201d Bscher said. \u201cWe\u2019re having a big party in September. It\u2019s a celebration of 60 years of history.\u201d The new space will also debut a collaboration with minimalist fashion icon Jil Sander, who designed the gallery\u2019s library. \u201cShe\u2019s been known for her collecting and of course for her design work,\u201d Bscher said. \u201cI feel like everyone still copies her\u2014she really pioneered minimal chic.\u201d<\/p>\n<p>&nbsp;<\/p>\n<p><b>A Family Business<\/b><\/p>\n<p>Gmurzynska was founded by Bscher\u2019s grandmother in Cologne in 1965 and has remained in the family. \u201cAs far as I know, it\u2019s the only gallery with three generations of women\u2014my grandmother, my mother, and me. We all still work closely together,\u201d Bscher said. As for navigating the business alongside her mother? \u201cOh, we argue all the time,\u201d she laughed. \u201cLike Dickens said\u2014it\u2019s the best of times, it\u2019s the worst of times. But she\u2019s got a very strong personality too.\u201d<\/p>\n<p>Growing up surrounded by art, Bscher always knew she would carry the gallery\u2019s legacy forward. \u201cWhen I was a kid, the gallery in Cologne was next door to our house. I used to go there after school,\u201d she said. \u201cI think I took my first steps at an art fair\u2014either Basel or FIAC. Even my school class came to see a Yves Klein show once. They all thought it was scandalous.\u201d<\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_17311\" aria-describedby=\"caption-attachment-17311\" style=\"width: 960px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-17311 size-full\" src=\"https:\/\/social-life-magazine.s3.amazonaws.com\/~sociall1\/wp-content\/uploads\/2025\/10\/20123222\/Chanel-Iman_Isabelle-Bscher_PhotoCredit_Michael-Ostuni_PMC.jpg\" alt=\"\" width=\"960\" height=\"1440\" srcset=\"https:\/\/social-life-magazine.s3.amazonaws.com\/~sociall1\/wp-content\/uploads\/2025\/10\/20123222\/Chanel-Iman_Isabelle-Bscher_PhotoCredit_Michael-Ostuni_PMC.jpg 960w, https:\/\/social-life-magazine.s3.amazonaws.com\/~sociall1\/wp-content\/uploads\/2025\/10\/20123222\/Chanel-Iman_Isabelle-Bscher_PhotoCredit_Michael-Ostuni_PMC-200x300.jpg 200w, https:\/\/social-life-magazine.s3.amazonaws.com\/~sociall1\/wp-content\/uploads\/2025\/10\/20123222\/Chanel-Iman_Isabelle-Bscher_PhotoCredit_Michael-Ostuni_PMC-683x1024.jpg 683w, https:\/\/social-life-magazine.s3.amazonaws.com\/~sociall1\/wp-content\/uploads\/2025\/10\/20123222\/Chanel-Iman_Isabelle-Bscher_PhotoCredit_Michael-Ostuni_PMC-768x1152.jpg 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><figcaption id=\"caption-attachment-17311\" class=\"wp-caption-text\">Chanel Iman and Isabelle Bscher, photo by PMC, Michael Ostuni<\/figcaption><\/figure>\n<p>&nbsp;<\/p>\n<p><b>Personal Taste<\/b><\/p>\n<p>While the gallery\u2019s foundation was built on early 20th-century artists like Kandinsky, Mir\u00f3, and Picasso, it has expanded over the years to embrace postwar and contemporary figures. \u201cWe\u2019ve worked with artists like Botero, Christo, and Robert Indiana,\u201d Bscher said. \u201cWhen you build those relationships over time, the art becomes personal. You see it through their eyes.\u201d<\/p>\n<p>Her own taste leans toward drawings and watercolors, but her curatorial vision encompasses a wide range. \u201cI\u2019m drawn to so many different things,\u201d she said. \u201cEspecially when you work closely with an artist\u2014you develop a bond, and their work becomes more personal.\u201d<\/p>\n<p>&nbsp;<\/p>\n<p><b>Strategic Look at Trends <\/b><b>in American Collecting<\/b><\/p>\n<p>As the Aspen Art Fair returned to the historic Hotel Jerome this summer, few booths reflected the intersection of heritage and modernity as vividly as Galerie Gmurzynska. Its show, \u201cAn American Generation: Basen, Indiana, Strider, and Wesselmann,\u201d was a curated glimpse into the various offshoots of the 1960s and \u201970s American art scene. \u201cIt\u2019s such an exciting week to be in Aspen,\u201d said Bscher. \u201cThere\u2019s ArtCrush, there\u2019s the museum, and so many collectors are here. It was a wonderful fair for us.\u201d<\/p>\n<p>The gallery\u2019s offerings included standout pieces such as Robert Indiana\u2019s <i>Four<\/i> (1964), Louise Nevelson\u2019s <i>Royal Winds <\/i>(1960\u20131961), and Marjorie Strider\u2019s <i>Untitled (Leopard Triptych) <\/i>(2010), alongside works by Tom Wesselmann, Ronnie Cutrone, and Will Cotton. The selection highlights Galerie Gmurzynska\u2019s growing focus on postwar and contemporary American artists\u2014a shift that has evolved organically through generations. Bscher will bring the same artists back to her gallery in the Fuller Building at 595 Madison Avenue this September.<span class=\"Apple-converted-space\">\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><b>Long-Standing Relationships<\/b><\/p>\n<p>The Aspen presentation was particularly meaningful for the gallery, both as a celebration of its long-standing relationships with iconic artists and as a strategic look at trends in American collecting. \u201cWe\u2019re having great success with Marjorie Strider, a female pop artist whose work is now being recognized by major institutions like the Louis Vuitton Foundation,\u201d Bscher said. \u201cWe also brought Robert Indiana and Nevelson\u2014artists we\u2019ve worked with for a long time. And we also had a fantastic Kandinsky, as well as a work by Alfredo Lam, whose retrospective is coming to MoMA this November.\u201d<\/p>\n<p>When asked about American collectors, Bscher emphasized the diversity of motivations: \u201cYou get emotional buyers, you get investment-driven buyers, and then some want to make a political statement through art. It\u2019s a very personal thing.\u201d<\/p>\n<p>That personal connection is one reason Galerie Gmurzynska continues to thrive in Aspen. \u201cWe met people from all over the world there\u2014last year, a buyer came from Singapore, and another from Indiana,\u201d she said. \u201cWhen someone approaches you at the fair, it\u2019s often because they\u2019ve had an emotional reaction to the work hanging on the wall. And from there, a conversation starts.\u201d<\/p>\n<p><b>Galerie Gmurzynska<span class=\"Apple-converted-space\">\u00a0<\/span><\/b><\/p>\n<p><a href=\"http:\/\/gmurzynska.com\"><b>gmurzynska.com<\/b><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>By Jeremy Murphy &nbsp; Helmed by third-generation gallerist Isabelle Bscher, Zurich-based Galerie Gmurzynska continues to blend personal instinct with global strategy. Though Galerie Gmurzynska is headquartered in Zurich and deeply [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":17310,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_focuskeywords":"","_yoast_wpseo_keywordsynonyms":"","footnotes":""},"categories":[9,33],"tags":[],"class_list":["post-14102","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","category-featured"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Isabelle Bscher: The Glamour Behind the Gallery World<\/title>\n<meta name=\"description\" content=\"Isabelle Bscher - The World\u2019s Most Glamorous Gallerist | Social Life Magazine\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sociallifemagazine.com\/articles\/isabelle-bscher-on-miro-anh-duong-and-richard-phillipss-oscar-portraits\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Isabelle Bscher: The Glamour Behind the Gallery World\" \/>\n<meta property=\"og:description\" content=\"Isabelle Bscher - The World\u2019s Most Glamorous Gallerist | Social Life Magazine\" \/>\n<meta property=\"og:url\" content=\"https:\/\/sociallifemagazine.com\/articles\/isabelle-bscher-on-miro-anh-duong-and-richard-phillipss-oscar-portraits\/\" \/>\n<meta property=\"og:site_name\" content=\"Social Life Magazine\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/sociallifemag\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-15T21:47:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-13T15:12:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/social-life-magazine.s3.amazonaws.com\/~sociall1\/wp-content\/uploads\/2025\/10\/20123218\/210422_GB_ISABELLE_Look_01_213_V2-e1763660056594.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"960\" \/>\n\t<meta property=\"og:image:height\" content=\"1310\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Social Life Magazine\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@sociallifemag\" \/>\n<meta name=\"twitter:site\" content=\"@sociallifemag\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Social Life Magazine\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/sociallifemagazine.com\\\/articles\\\/isabelle-bscher-on-miro-anh-duong-and-richard-phillipss-oscar-portraits\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/sociallifemagazine.com\\\/articles\\\/isabelle-bscher-on-miro-anh-duong-and-richard-phillipss-oscar-portraits\\\/\"},\"author\":{\"name\":\"Social Life Magazine\",\"@id\":\"https:\\\/\\\/sociallifemagazine.com\\\/#\\\/schema\\\/person\\\/d2e6ef4e139b808859005be3a3811075\"},\"headline\":\"Isabelle Bscher &#8211; 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